ABOUT SWITCH
Our Vision
Our vision is to create brand as a collective of passionate outdoor enthusiasts with a purpose to spread the power of a positive, openminded, optimistic point of view. Creating new advocates for sports, health, & the outdoors... and most importantly FUN, on a grass-roots, and global scale. Being MORE than just eyewear or name of a brand, but a true reminder to see life through a fresh new lens. With an end goal to provide affordable, durable, ethically sourced products with mindfulness & sustainability in mind.
Our Story
Founder Gustavo, artist & lifelong athlete, was immersed in motocross, skateboarding and snowboarding at a young age. This was a community where he was most passionate about and felt at home with. After having dropped out of college to teach snowboarding, he wanted to find a way to continue expanding the sense of community and continue a fun, creative life outdoors.
The idea of SWITCH manifested after going through several different waves of adversity, quickly realizing that we have a choice in how we view things.
The opportunity to see Life through fresh new lens.
A Switch of Perspective, if you must.
Quickly finding out this was a message worth sharing, after months of searching for top quality products, designing, testing, planning, and brainstorming, in 2019 Switch Optics was born.
Our Mission
Born out of Keystone, Colorado, our mission is quite simple. To empower and inspire healthier mindsets & lives outdoors; through action sports, adventure, self-expression and creativity, as a community of like-minded individuals and athletes.
Mental & Physical health awareness is a big part of our WHY.
By supporting Switch, you are also supporting our partner, SOS Outreach, a Nonprofit organization dedicated to serving and mentoring over 3,000 youth annually, fostering personal growth and appreciation for the outdoors. In our efforts to go BEYOND product, and have a brand with purpose.
20% of profits of each sale from our new collection are donated to the organization. For more information about the organization please visit https://sosoutreach.org/
We intend to give back to our communities in the same way the outdoors has given to us. Now designed in Miami, Florida.