ABOUT SWITCH
Our Vision
Our vision is to create brand as a collective of passionate outdoor enthusiasts with a purpose to spread the power of a positive, openminded, optimistic point of view. Creating new advocates for sports, health, & the outdoors... and most importantly FUN, on a grass-roots, and global scale. Being MORE than just eyewear or name of a brand, but a true reminder to see life through a fresh new lens. With an end goal to provide affordable, durable, ethically sourced products with mindfulness & sustainability in mind.
Our Story
Our Mission
Born out of Keystone, Colorado, our mission is quite simple. To empower and inspire healthier mindsets & lives outdoors; through action sports, adventure, self-expression and creativity, as a community of like-minded individuals and athletes.
Mental & Physical health awareness is a big part of our WHY. By supporting Switch, you are also supporting our partner, SOS Outreach, a Nonprofit organization dedicated to serving and mentoring over 3,000 youth annually, fostering personal growth and appreciation for the outdoors. In our efforts to go BEYOND product, and have a brand with purpose. 20% of profits of each sale from our new collection are donated to the organization. For more information about the organization please visit https://sosoutreach.org/
We intend to give back to our communities in the same way the outdoors has given to us. Now designed in Miami, Florida.
Founder Gustavo, artist & lifelong athlete, was immersed in motocross, skateboarding and snowboarding at a young age. This was a community where he was most passionate about and felt at home with. After having dropped out of college to teach snowboarding, he wanted to find a way to continue expanding the sense of community and continue a fun, creative life outdoors.
The idea of SWITCH manifested after going through several different waves of adversity, quickly realizing that we have a choice in how we view things.
The opportunity to see Life through fresh new lens.
A Switch of Perspective, if you must.
Quickly finding out this was a message worth sharing, after months of searching for top quality products, designing, testing, planning, and brainstorming, in 2019 Switch Optics was born.